Google Business Profile management, built around your trade
The same service underneath — full profile optimisation, every review answered in your voice, monthly content — but set up around how customers in your sector actually search and choose. Pick your trade below.
Google Business Profile management for plumbers
Emergency callouts are decided in seconds. Categories, service areas and recent reviews are what get you the call.
See how it works → ElectriciansGoogle Business Profile management for electricians
From EICRs to EV charger installs — appear for the jobs you actually want, with the registrations that prove you are legitimate.
See how it works → Dental practicesGoogle Business Profile management for dental practices
New patients are worth years of appointments. Get found for implants, aligners and NHS availability, not just "dentist near me".
See how it works → Hair salons & barbersGoogle Business Profile management for hair salons
The most visual category on Google. Real work, listed treatments and reviews that fill midweek chairs.
See how it works →Not on the list? We work with service businesses of every kind right across the UK — tell us what you do.
Why the trade you're in changes the setup
Google decides local rankings on relevance, distance and prominence. Distance you can't change — but relevance is almost entirely about how well your profile matches what someone typed, and that language is completely different from one trade to the next.
A plumber needs to appear for boiler not firing up at 7am. A salon needs to appear for balayage near me on a Thursday evening. A dental practice needs to be found for emergency dentist and for implants, which are two very different patients. The same generic profile can't do all of that well, which is why most templated setups underperform.
So while every OptiMaps account gets the same work — categories chosen properly, services written the way customers search, reviews answered and grown, and content published monthly — the specifics are built around your sector. Our guide to ranking higher on Google Maps covers the underlying mechanics if you'd like the detail.
One price, whatever you do
Every trade, every sector, one flat plan at £75 a month per location, everything included and no contract. If you'd like to see what's holding your profile back first, the free audit takes a couple of minutes and comes with no obligation. More about who we are, or check the FAQ.
See what we'd fix on your profile
A free, no-obligation audit of your Google Business Profile — whatever trade you're in.
Get my free profile audit